What is AEO (Answer Engine Optimisation)?

Answer Engine Optimisation (AEO) is the practice of structuring your website so AI assistants can understand, quote and recommend it.

Start with a clear entity sentence on every key page, server-rendered HTML, schema.org structured data, an llms.txt file and a robots.txt that allows AI crawlers.

Write direct 40–60 word answers to the questions customers ask, then expand with details. Keep prices and facts in plain text, never in images.